Star Bottle launches its advertising campaign: “This is how we win over an international audience”

The spectacular advertising campaign for the Star Bottle project has kicked off, officially starting on 1st July and running until 5th August. This campaign, spread across various platforms and communication channels, promises to bring Star Bottle to the attention of a vast international audience.

On television, Star Bottle will feature in exciting and engaging adverts on La7 with 53 30-second adverts during prime time, on the prestigious BBC internationally (Europe, North Africa, Middle East and USA) with over 150 adverts, on CNBC with 210 adverts and additional promotional spots on Telespazio TV, ALMA TV, Donna TV, Travel TV and SportItalia.

Star Bottle will have a massive and well-positioned web presence, starting with the Amazon marketplace, in addition to campaigns on Google Ads Search, Google Demand Gen and Google Display Ads, ensuring coverage in Spain, France and the US. Furthermore, advertorials are planned on high-profile specialist websites such as Astrospace and Passione Astronomia, which will help spread the message.

As for outdoor activities, on 17 June, Outdoora unveiled a mural created by artist Vincenzo Magno, aka ViM, in Corso Sempione, on the corner of Via Prina, in Milan, dedicated to Star Bottle and the Stars Night event on 10 August. In addition, a corner dedicated to the initiative has been created in Garibaldi station.

The press will see pages dedicated to Star Bottle published in leading newspapers such as Il Sole 24 Ore, L'Espresso and Daily Media. Finally, radio commercials will reach a wide audience thanks to their broadcast on Giornale Radio, Radio 24, Radio LatteMiele, Radio Sportiva, Gamma Radio Milano, Radio Number One, Radio News 24, Radio 70-80 and Italia News.

“We are proud of this advertising campaign, which represents a fundamental step forward for Star Bottle, because it allows us to reach a global audience and share our vision and values,” said publisher Domenico Zambarelli. "With this campaign, Star Bottle is preparing to shine among the most innovative and engaging projects of the moment. We invite you to follow all our initiatives and visit our website https://starbottle.it/, where you can purchase messages to be sent into space ahead of the first launch towards the Milky Way scheduled for 10 August. This is a unique opportunity to communicate with other worlds and leave an indelible mark on the universe.".