Star Bottle advertising campaign kicks off: “This is how we win over an international audience”

The spectacular advertising campaign for the Star Bottle project officially started on 1 July and will run until 5 August. This campaign, articulated on different platforms and communication channels, promises to bring Star Bottle to the attention of a huge international audience.

On television, Star Bottle will be the protagonist with exciting and engaging spots on La7 with 53 30-second spots in prime time, on the prestigious BBC internationally (Europe, North Africa, Middle East and USA) with over 150 spots, on CNBC with 210 spots and further promotional passages on Telespazio TV, ALMA TV, Donna TV, Travel TV and SportItalia.

Star Bottle's presence on the web will be massive and well-positioned starting with the Amazon marketplace, to which will be added campaigns on Google Ads Search, Google Demand Gen and Google Display Ads, guaranteeing coverage also in Spain, France and the USA. In addition, advertorials are planned on high-profile specialised sites such as Astrospace and Passione Astronomia, which will help spread the message.

As far as the outdoors is concerned, on 17 June Outdoora inaugurated a mural created by artist Vincenzo Magno, in art ViM, in Corso Sempione, corner of Via Prina, Milan, dedicated to Star Bottle and the Stars Night event on 10 August. In addition, a corner dedicated to the initiative was set up in Garibaldi station.

The press will see pages dedicated to Star Bottle published in leading newspapers such as Il Sole 24 Ore, L'Espresso and Daily Media. Finally, radio spots will reach a wide audience thanks to their broadcasting on Giornale Radio, Radio 24, Radio LatteMiele, Radio Sportiva, Gamma Radio Milano, Radio Number One, Radio News 24, Radio 70-80 and Italia News.

“We are proud of this advertising campaign, which represents a fundamental step for Star Bottle, because it allows us to reach a global audience, sharing our vision and values,” says publisher Domenico Zambarelli. "With this campaign, Star Bottle is preparing to shine in the firmament of the most innovative and engaging projects of the moment. We invite you to follow all our initiatives, and to consult our website https://starbottle.it/, where you can purchase messages to be sent into space ahead of the first launch towards the Milky Way scheduled for 10 August. A unique opportunity to communicate with other worlds and leave an indelible mark on the Universe'.