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The Nextcom Group is pleased to announce the launch of a completely new and revolutionary advertising campaign for the brand. Star Bottle, designed exclusively for the radio programme The Mosquito by Giuseppe Cruciani and David Parenzo, broadcast on Radio 24.
The advert, conceived, created and produced by the artist Fabrizio Casalino and Nextcom's marketing team, it is a celebration of the irreverent, alternative and innovative spirit that characterises both the brand Star Bottle than the well-known radio programme. Starting today, Tuesday 10 December 2024, it will be broadcast four times in each episode of The Mosquito for the next few days.
An unprecedented idea
This project marks a historic moment in advertising communication: for the first time, a commercial has been adapted and verticalised for a single radio programme, adapting not only to the medium of dissemination, but also to its specific content. With provocative tones and irreverent irony, the commercial plays with the stereotypes of traditional advertising, offering a message that winks at the regular listener of The Mosquito and at the same time wishes everyone happy holidays with a touch of self-irony.
Domenico Zambarelli, founder and CEO of the Nextcom Group, stated:
“With this advert, we want to take the concept of advertising communication to a whole new level. We wanted to show that advertising messages can be integrated into programme content, creating a unique experience tailored to the audience. It’s an innovative approach, never attempted before in Italy, and we are proud to have achieved it with a highly talented team and a revolutionary project like Star Bottle.”.
What is Star Bottle?
Star Bottle is the first service in the world that allows anyone to send messages into deep space. The process is simple and accessible: choose the content of the message (text, photo, video or a combination of these), select the destination from those available and the launch date. The Star Bottle team converts the message into binary code and sends it – thanks to M3SAT/Telespazio technology, with the authorisation of the Italian Government (MIMIT) – to its destination in the infinite universe. Each message sent will be confirmed by a launch certificate. The next launch, scheduled for 21 December 2024, will have the following destinations: Sirius, the brightest star in the night sky, Sagittarius A*, the centre of our galaxy, and Europa, one of Jupiter's moons. A unique experience to connect our world with that of the universe.
For more information on the Star Bottle project and space launches: info@starbottle.space
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